Sales Letters

Sales Letters

The purpose of any sales letter is to sell and many companies depend a lot on them to boost their sales.  But these are unsolicited letters, so it is important to ensure that your sales letter does not go unnoticed.

First impressions can make or mar your sales pitch, so make a good opening statement.  The first paragraph should grab the reader’s attention and make him/her want to continue to read the rest of the letter.

An effective sales letter is one which can give enough details to the reader and whet their appetite for knowing more about the product or services.  It should be interesting, but at the same time it should not be overstated.  It is best to stick to facts as everybody appreciates honesty.

You can gain credibility by giving references of any of your loyal clientele.  In case this is not possible, give the details of your website or other sources from where the reader can get to know more about your business.

As you close the letter remember to reiterate about your product/service and also thank the reader for the time and effort.  You can also promise to follow-up this letter with a personal meeting to take the sales-pitch to the next level.

Sales Letters

Sales Letter For A New Product

Dear customer,

We are proud to inform you that next month we will be launching our new product Kitchen Bullet, which will be a one stop solution to all your vegetable slicing, mincing, and dicing problem.

With our new product, you will be able to do all the work in matter of minutes, which previously took you an entire day. With Kitchen Bullet in your kitchen, the experience of cooking food will never be the same again.

As you are one of our most valued customers, we would like to give you a live demo of our new product, after which if you like, it will be delivered to you at 45 % discount immediately. Please confirm the date and time of the demo by calling on this number: 99999999

We hope we will again stand up to your expectations as we have so far.

Thanking you,

Faithfully yours,

Aryan Singh

Product Manager

XYZ Pvt. Ltd

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Sales Letters

Sales Letter Format

Name of the Client


Company’s address,


Subject: [Describe your purpose in less than 10 words]

Dear\ Respected Sir\Ma’am,

[This is the most crucial paragraph. As here, you will inform why the company that you are approaching needs your company’s service. Keep it short and crisp. This paragraph will have to attract the client’s attention, so that he proceeds further. Refrain from exaggeration; do not try to make the client believe that his company is in a crisis]

[In this paragraph, you should precisely put forward, the ways in which your company can solve the afore-mentioned problem that you had brought under the client’s purview. Do not be spendthrift with words here. Do not make tall claims and approach the client with humility, remember they can always make out the authenticity of your promises by the way you speak.]

[Give your contact details. Sign off the letter on a positive note, and stress upon your USP once more before ending the letter.]

Thanking you,

Your name,



Name of your company


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Sales Letters

Sample Sales Letter

March 16, 2010

Name, General Manager,


123 street,

Anytown WA

Dear Name,

Are you tired of searching for a miracle that would veer the face of your company? Shed your fatigue. With us, you can watch the miracle happen. Your company is your brand and we help you establish your brand in the market. We not only build a brand, we create it as well. Right target audience, right timing, competitive pricing, humongous savings.

We are a team of expert marketing specialists with over a decade experience in brand management at all levels. We do it online and offline for you. Our services have an edge over the competitors and are cost-effective at the same time. If you dream to make it big for your brand, we give your dream that extra zing. To know more about our services visit

Yours sincerely

Aryan Singh


Marketing head

Xyz Association Pvt. Ltd.

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Sales Letters

Sales Letter Example

Kushal Shah

Associate Production Manager,

Shah and Shah Corps,

31B, Wally Street,

Princeton- 12245,


Respected Sir,

We at XYZ Solutions Ltd offer web based business development as well as marketing services. Why would you go to different service providers for building your website, when you can get the whole package under one name?

We comprise of a team of highly skilled and high-spirited individuals, who have a penchant for the work we do, and have worked for many eminent client all around the globe. Kindly visit our website for a complete track record of our previous assignments.

As we are a start up, we are trying to spread out customer base as much as we can, and in an endeavor to do so we would like to offer you, a special discount of 30 % on our current market rates, for any service that you may require of us.

We hope you will render us a positive reply, so that we can ensure on relation from we can mutually benefit.

With regards,

Aryan Singh,

Creative Head

XYZ Solutions Ltd

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Sales Contracts

Sales Letters

Business sales letter

Mr. John Wright

VP, Sales

Tasty International

27, Hanging Street


15th June, 2008

Dear Mr. John,

The Delicious Delicacy is a bakery company in London with large number of outlets located in other nearby cities and towns like Liverpool, Sussex, Kent, Cambridge and Coventry. All our bakery outlets are very popular not only amongst the young but people of all ages and groups. The ambience of our outlets are very pleasing and welcoming which along with mouth watering bakery items make the overall experience unforgettable.

We wish to expand out business network in other parts of the globe as well like in Australia and Asia. Since we will need more capital to expand our business thus we are planning to sell some of our popular outlets to all those investors who are interested. If you are interested in this offer we would welcome you to become a shareholder in Delicious Delicacy which will surely give you an opportunity to be a part of the company with great potential for growth.

To gather more information on our contract details and outlets which are available for sale you can visit the website Looking forward to hear from you.

Yours truly

Michael Douglas


Delicious Delicacy.

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Sales Letters

Effective sales letter

Mr. Samuel John

Managing Director

Health is Wealth Store

23, Kinston Lane


30th April, 2007

Dear Mr. Samuel,

The Stay Healthy Limited is a gym equipment company based in Melbourne. We at Stay Healthy specializes in manufacturing wide array of gym equipments like treadmill, cross trainer, cycle, twister and many others. The products designed by us undergo rigorous testing by the scientists at the Health Institute in Melbourne so that they are safe as well as effective.

In order to get a better hold of International market we are offering a lucrative discount on wide range of our products. We assure you to offer the best rates in the market for the best products. Moreover with an order of more than $1000 we are also providing free transport and installation.

To gather more information about our products you can visit our website and for any other queries you can please contact us on our number- +00-9998-764382928.

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Sales Letters

Sample Sales Proposal Letter

Ms. Catherine Louis

Executive Directors

Princely Productions

Hamilton Lane


26th July, 2006

Dear Ms. Catherine,

Are you having trouble providing the latest and stylish apparels to your customers having extra large size? We at Revolutions design excellent apparels for children, young as well as aged people. We specialize in designing apparels of all sizes ranging from XL to 10XL. We realize that providing latest and stylish apparels in extra large sizes is a great challenge and thus we offer trendy clothing in all odd sizes. We assure you that your customers will be thrilled and excited with our collection and majority of them will find their sizes at only your outlet.

If you wish to know more about Revolutions you can have a look at our site . You are always welcome to call us on our number -+00-987-87464839 and we would be more than happy to help you out with all your queries.

Yours truly

Marie Joseph

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Sales Letters

Sample Persuasive Sales Letter

Mr. Bill Shimmer

Marketing Manager

Cocoa Hair Spa

568, Texting Street

New Jersey

11th October, 2005

Dear Mr.Bill

You might have got a small packed attached along with this letter. Just pull out the bottle from the packet. This is a sample of Intangle, the new hair softening lotion from Amazing Hair Company. Just take out few drops from the bottle and gently massage it into your hair for few seconds. The amazing softening impact of this lotion is featured in the premium range of products introduced by Amazing Hair Company. Intangle not only makes your hair soft instantly but its regular use also improves the quality of your hair.

We have included Vitamin E and rare mineral oils in this product to make it highly effective and nourishing. Above all we have priced Intangle at very reasonable rates.

If you wish to know more about Intangle and other products from Amazing Hair Company then just visit our website:

Yours Truly,

Henry Patricks.

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Sales Letters

Sales Promotion Letter

March 17, 2010

James Matthews,

General Manager,


123 street,

Anytown, WA,

Dear James,

Your hunt for an icon to change the face of your company is over. A logo might look simple but it has the power to make or break your brand. Order for a logo that suits your business and get the best at the most competitive price.

You just need to send snapshots of logos that you like and the colors of your choice. It takes us only 24 hours to get back to you with a set of 5 preliminary logo options. If you don’t like it, we will revise it for you at no extra cost. After all, who gets the chance to bring about a revolution to their brand at such marginal cost?

Be among the first few to send logo requests. We have some special discounts for the first ten logo requisitions.

Yours sincerely,

David Banes,


Marketing Manager,

XYZ Logo Company Ltd.

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Sales Letters

Sales Letter Template

[Recipient’s name],

[Recipient’s designation],

[Recipient’s company’s name],

[Recipient’s company’s Address],


Dear [Recipient’s name],

We at [You company’s name] believe that we can distinctly benefit your organization [Recipient’s company’s name] with our services, if we are provided with an opportunity from your end. We excel in [state the kind of product or service that your company provides. Mention your company’s USP, and state how you can make difference to your client.]

We would like invite you to a special tour of our facilities and a small session through we will put forward why and how we are ahead of our contemporaries and how we can give you an edge over others. We can assure you that it will not be a waste of your precious time, as we value it ourselves.

Please kindly visit our website [your website] to fix up an appointment.

We hope that you will render us a positive reply, so that we can ensue on a relation through we can mutually benefit each other.

Thanking you

[Your name]


[Your designation],

[Your Company’s name]


[Email id]

[Web Site]

[Phone number]

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Sales Letters

Sales Letter Writing

The importance of a good sales letter can be well understood by any business organization. Sales Letter writing can be considered as an art where you have to draft an eye catchy and impressive content for your potential customer. No matter how good your product or service is, but without a good sales letter to support, it you will fetch no positive results.

A sales letter should be drafted in such a manner so that it grabs the attention of the readers in just first few lines. The content of a sales letter should be well planned so that it leads to useful communication. The letter should be compelling enough so as to pull the prospective customer right into it and clearly states the benefits that you can offer them as compared to the other competitors in the market and that too at competitive rates.

In order to make your sales letter turn into sales it is always better to make realistic promises and mention only the facts. An exaggeration can lead to suspicion in the readers mind. If you have received any specific appreciation from your earlier clients or customers regarding your product, you can mention the same in the letter as it will surely motivate the readers. Include all your contact details like phone number, address and email in the letter and finally do not forget to thank the readers for their precious time.

Sales Letter Headline

If you intend to market any product or sell the product you need to write a marketable sales letter punctuated with a proper sales letter headline. This headline is intended to capture the attention of the reader immediately. It showers you power to arrest the interest of the target audience hence augmenting sales for your product or service.

Take for example the following 10 sales letter headlines that may raise the level of interest in your reader.

1.Your hair fall reduces in 15 days or your get the money back

2.Either you get the logo in 24 hrs or we give it free

3.Now get your honey without the bee bites

4.Buy two bottles and get free donuts

5.You are just 5 steps to success

6.Secrets of Business Management

7.$5 equals 50% more

8.Bring your old ones and take new

9.1 + 1 = 11 Surprised?

  1. Pay less to get more

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Sales Proposals 


Sales Letters

Sales Resignation Letter

March 20, 2010

Mr. Roy Smith,

CBD Business Zone,

Derek Street,

Someplace, AR

Dear Mr. Smith,

This is to bring to your notice that for the last few months our sales scores have been considerably low. Due to the economic slump we have been unable to meet deadlines followed by your unhappy customers. We regretfully inform that we have to end our tenure as your hardware supplier by March 30, 2010.

Despite our efforts and rigorous brainstorming, we have been unable to come up with a solution to the problem we are facing. Thus we resign the services we offer you. We understand your standing and continuous support despite low sales scores. We feel it is imperative that you relieve us of our services. Due to the decrease in our sales, we have been unable to reach the levels you expected.

We deeply regret our decision and hope you understand the circumstances.

Yours Sincerely,

Arnold Sales team,

[Authorized signatory]

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Sales Letters

Sales Letters

Sales Update Letter

March 20, 2010

Sales Team

ART Sales Corp. Ltd.

66 Indus Avenue,

Parkrook Land, OH


This is to inform you all about the preliminary sales update for the first quarter of 2010. We are unable to offer the exact numbers as we still have 10 days of the month to go. However, the current sales update results report that the team has made total sales of $100 billion till date. We expect to reach another $10 million by the end of the first quarter of this year.

In comparison to last year we are about $1 billion below the level which is definitely a bad news for ART. However, without getting bogged down by the immense pressure that remains on us we expect the sales team to put in their best and break the estimated sales figure by the end of the month.

Thank you everyone and all the best for better scores individually and for the company.

Yours Sincerely,

Rob Roy,


Sr. Sales Manager

ART Sales Corp. Ltd.

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Sales Letters

Sales Letters

Vehicle Sales Letter

March 20, 2010

Mr. James Saw,

Box 55,

Ruthmart Avenue,

Someland, NJ

Dear Mr. Saw,

If you are looking forward to buy vehicles at a lower price then AAA Motors is just the right place for all your needs. You can find us at the heart of New Jersey. One of the leaders in selling vehicles, we keep stock of old and new vehicles. Depending on your budget and financial condition we recommend your buy and help you through the entire procedure as well.

This is for your information that we also help you get your car loan and insurance through the most reputed organizations in the country. We do take special orders and also provide you with special car numbers if need be.

If you want to get your dream car today, please pay us a visit and we would make sure that you are not disappointed.

Yours sincerely,

Ruth Samuels,


Manager, AAA Motors

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Vehicle Agreements

Sales Letters

Sales Introduction Letter

March 20, 2010

Mr. Jim Bailey,


XYZ Business Ltd.,

Samson Lane,

Somenewplace, NJ

Dear Mr. Bailey,

Contemporary Furniturez is a firm that can provide you with modern and fashionable furniture. We boast of our experienced and expert furniture makers and the brand that we create. We are our own competition and we break our own records. We are based in New Jersey and like to help your company with the interior furniture décor.

We have come up with a new series of furniture designs that is appropriate for your office décor. As per your company administration, your company is looking forward to furniture seller cum interior decorators.  We are glad to present Contemporary Furniturez to your disposition. Our offer is to provide you with free interior décor if you decide to purchase our new line of furniture and furnishing.

Please have a look at our brochure online at   www.*****.com

Yours Sincerely,

David Jones,


Marketing Head,

Contemporary Furniturez

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Bill of Sale Templates

Sales Letters

Sales and Marketing Letter

April 20, 2010

Mr. Able Done,


DC Construction Ltd.,

Box 33,

Newland, England

Dear Mr. Done,

ARC Construction Ltd. is an international construction company who has served across various countries like US, Canada, Australia, China and UAE. We have newly launched our construction services in your country and would take this opportunity to collaborate with you in order to establish the strongest construction brand in the UK.

Our experience involves building dams, residential complexes, multiplexes, malls, infrastructure of an entire city, so on and so forth. If you believe that our services would be helpful for your company and its enhancement please join hands with us and let’s serve better.

We intend to take up the government projects and thus serve the country with our decades of expertise and concern for the environment.

We look forward to your cooperation and positive response.

Yours sincerely,

Matthew Burner,


Chief General Manager,

ARC Construction Ltd.

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Sales Letters

Best Sales Letter


Mr Robert Mike

Sales Executive

New Way Solutions,

82 Parallel Street, Dean Park,

Dallas, US

Subject: Best Sales Letter

Dear Mr Mike,

It has been a very good opportunity to write to your company New Ways Solutions on behalf of Touchwood Delivery. One of the most important and vital parts of any business is the distribution and delivery, which crafts the success path of any company. Our company has been providing the best available shipping and distributing solutions, which will instil faith and trust of clients in your company.

Our company Touchwood Delivery has been very resourceful and promising in delivering all packages in less than 6 working days to anywhere in the US. Since we have our own transport system, so we work on all days and deliver the products in a state on the fourth day, which is a commitment.

For more information please call 5656 443 2332 or email at

Yours Sincerely,

George Smith


Touchwood Delivery


Sales Letter

Sales Letters

Solicit Sales Call Letter


Mr Tom Ford

Legal Manager

County Manufacturers Bristol,

12th Street, Jason Towers

Bristol, UK

Date: 14 May 2012

Subject: Solicit Sales Call Letter

Dear Mr Ford,

I, Mr Joe Freeman, on behalf of London Business Easers, is offering you the lifetime opportunity to reduce your manufacturing cost by 30% and increasing your revenue by at least 25%. With over capital of 100 millions in manufacturing of Household Air Conditioning, your company is shedding thousands of pounds every month in labour and distribution.

Our company London Business Easers has launched a Compressor Magnum Flux V560, which considerably reduces the labour in the manufacturing process of Air Conditioners. In addition, it also reduces the additional tools required to work manually. I will be very happy to explain the benefits of this compressor to your company at your ease and comfort.

For more information contact us at or call on 2332 443 3443.

Yours Sincerely,

Joe Freeman

Marketing Deptt

London Business Easers

Sales Letters

Sales Letter Software

Sales Letter Software is a professional tool which is officially used by the mid- sized to huge- sized organizations to create impressive sales letters by inputting a few key terms. This innovative software is programmed with formal English language, diverse letter formats and interactive literature features in order to draft exclusive sales letter to sell products and services of a firm on the international platform. Sales Letter software is a proven technique recommended to produce unique and customized sales letters as per specific requirements of a particular organization.

Nowadays, sales letter Software is used as a potential weapon in the online marketing industry to target the desired audiences and clientele. A promising range of sales letters can be crafted for Retail, Telesale, Sales & Marketing, Pharmaceutical, Cosmetics, Textile, Engineering and for the other entrepreneurial sectors. You need to feed this online letter generator Software with certain details by inputting major features of your saleable Products & offered services, an effective headline, accreditations, information about your firm’s manpower and images.

After adding these details, this software automatically creates an informative sales letter by applying suitable fonts, background images, colours, action images, graphic and the other features. Moreover, additional quality features such as template design, auto- subscription page accumulation, fortnight newsletter creation and submit a feedback page allow you to cross the geographical boundaries to target the global clients. Thus, you can easily build- up a wide network of prospective clients and earn long- term business leads to run your business globally with the help of Sales Letter Software.

Sales Letters

Sales Pitch Letter


Ms Cindy Sharon

Manager Sales Department

High Rise Marketing

Remo Street, Downtown Park

Washington DC, US

Date: 14 May 2012

Subject: Sales Pitch Letter

Dear Ms Sharon,

It is indeed very prudent to increase the pitch of the sales of a company which can be best done by help of effective sales and marketing team. I, on behalf of Eagle Sales Pvt Ltd, am here to introduce you the best custom solutions for product marketing and distribution needs.

At Eagle Sales we develop special and effective business relationship with the clients by virtue of our innovative and extensive knowledge of all aspects of trading, importing, exporting and marketing. With more than 20 years of experience in this industry and marketing, we are the best choice for your company to increase your revenue and sales.

For queries write to or call 1988 345 6767.

Yours Sincerely,

Robert Moore

Marketing Manager

Eagle Sales Pvt. Ltd.

Sales Letters

Email Sales Letter

Date: May 3rd, 2012

Sub: Sales Email

Dear Mr. Andrew Gomes,

Do you want to buy French Patio Furniture and exclusive artefacts at affordable prices to decorate your new house or apartment?

Wilma Patio & Home Decors Pvt. Ltd has come up with a unique range of French Patio Furniture and Home decorative available at reasonable prices with a free home delivery option. The French patio range includes outdoor furniture, living room furniture and bedroom furniture. Home decors consist of a wide array of table top accessories, candle stands & perfumed candles, painting and picture frames, etc.

For more details, you can explore our official website: You can place an online order by choosing your desired French patio furniture and attractive household artefacts. We will immediately ship your ordered goods after receiving your online order.

In case of any query, please contact us at: or on: 7989 798 7989. Our 27 X 7 customer support team will be happy to serve you!

Thank you,

Adriana Lopez

Manager- Sales & Marketing

Wilma Patio & Home Decors Pvt. Ltd

Sales Letters

Instant Sales Letter


Ms. Linda Gomes

34/ J, Sunrise Apartment, Cathedral Road,

New York, USA

Date: May 15th, 2012

Subject: An Instant Sales Letter to a prospective Consumer!

Dear Ms. Gomes,

We at Diana Beauty Cosmetics Pvt. Ltd, would like to inform you about our end of season clearance sale for a wide range of skin care and anti- aging beauty products.  This attractive clearance sale offer is introduced for wholesale buyers in which all skin care products are available at reduced prices. Kindly find enclosed a pamphlet of discounted beauty care products for more details.

Diana Beauty Cosmetics Pvt. Ltd is a leading brand of cosmetic products based in New York with its wide outlet network all over the country. Our skin care and anti- aging products are trusted by the leading celebrities around the globe. All products are hundred percent original as these are laboratory tested by the experts. We offer absolutely free shipment for orders above $ 3, 000.

Please Note: This Offer is valid till May30th, 2012.

In case of any query, you can call us on: 7989 798 6799 or send your query at:

Thank you,

Maria Anderson

Manager- Sales

Sales Letters

Advertising Sales Letter


Mr Jason Blair

Marketing Manager

Blair Electronics London,

6th Street, Mary Square

Birmingham, UK

Date: May 14th 2012

Subject:  An Advertising Sales Letter

Dear Mr Blair,

It is indeed my pleasure to write to you on behalf of Link Advertising Media, London for your service. The very idea of writing this letter to you is to bring out the need for an effective Advertising campaign for various products and services for your company Blair Electronics London. Our company has a reputed name in UK market toward the advertising of client companies.

At our end at Link Advertising Media, we promote the client companies with utmost care and offer them the best in class Media Advertising through various media sources at very special prices with discounts on first transaction.

For more queries please call 4545 667 2003 or write at

Eagerly waiting for your response!

Yours faithfully,

Tony Hanks

Sales Manager

Link Advertising Media

Sales Letters

Travel Sales Letter


Mr William Jones,

Travel Manager

Royal Limousines

3345 Park’s Street

Maiden Road, Philadelphia

USA 656543

Date: 14 May 2012

Subject: Travel Sales Letter

Dear Mr Jones,

I was delighted to read about the excellent Limousine service of your company Royal Limousines at your company’s website and have been following your guidelines in dealing with other companies. I would extend my request to your company for travel products on your limousines for VIPs and special clients. We have been providing best packaged and top quality bottled drinks and aerated products for onboard use.

Our products certainly increase the popularity of any travel site and our quality products will certainly leave mark on your brand name with our company. Thus, I am writing so that we can fix a meeting with you for more exchange of thoughts on the matter.

For more queries please call on 8787 665 4535 or write


Yours Sincerely,

Mr Rod Harrison

HR Manager

Travel Partner Inc.


Sales Letter Templates

Sales Letters

Selling Incentives Sales Letter


Mr Samuels Smith

Purchase Manager

Fairdeal Stationery

98 Floors, 5th Tower

County Island, London, UK

Date: 12 may 2012

Subject: Selling Incentive Sales Letter

Dear Mr Smith,

It has been a great opportunity to work with your company which has carved its name in the world of Stationery in UK. We are delighted to see and use the best quality stationery and products from your company which is very popular in the market.

On behalf of our company Esteem Paper Mills, I put forward a kind of paper which is manufactured out of the sugarcane waste & Molasses and costs very less than conventional wood paper. The quality and finesse of this paper will certainly startle you and we are offering 50% discount as selling incentive offer on this new product with new companies.

For detailed information call 4545 654 2938 or email at

Yours Sincerely,

Mr Statham Danny

Marketing Manager

Esteem Paper Mills

Sales Letters

Used Car Sales Letter


Mr Rudolf Sammy

Sales Manager

Bright Spark Cars,

Harrington Square, Near Amway Tower,

Manchester, England

Date: 15 May 2012

Subject: Used Cars Sales Letter

Dear Mr Sammy,

I extend my professional gratitude to you and your company Bright Spark Cars on behalf of my company Allwin Used Cars. For 25 years our company has been providing most varied and reliable used cars in the city and has met the satisfaction of thousands of customers in Manchester.

As sales Manager of Bright Spark Cars, you would appreciate the value of Used Cars in these days of financial crisis. Our company has been dealing in buying and selling used cars of almost all the brands in UK with after sales service too for the customers. Hence we cut down the overall maintaining costs.

For information please call 5465 222 3434 or email at

Yours Sincerely,

Mr James Jason

Manager Sales

Allwin Used Cars