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Cover letter writing should be very polite and quite brief stating about the job opportunity and about the interest in particular about the job area.
This is an overall view for the reader to get an idea about your qualification and why you are seeking a job in the company.
This will surely impress the reader if you use good and appropriate words and this will impress your employer.
Therefore apart from being brief and concise in writing, it is also important to stay in focus about the job.
Writing a simple cover letter is definitely an art and taking time to write is very much essential so that it yields good benefits. Especially at the time of applying for a job and also while writing follow-up letters.
Your employer will be able to select you only basing on the usage of your words and therefore it is really essential that you should use appropriate writing style.